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☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
▼ + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.

Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha

☆ How generative AI's uncomfortable relationship with copyright law will determine the future of the industry
▼ + stars: | 2023-11-01 | by ( Riddhi Kanetkar | Tasmin Lockwood | ) www.businessinsider.com time to read: +7 min

Rights holders argue that AI using their work without a license should be considered "unauthorized derivative work" — an infringement of copyright law. Meanwhile, AI startups insist that their models comply with fair-use doctrine, which grants them some leeway to others' works. This month, Universal Music Group sued the AI startup Athropic for circulating copyrighted lyrics. He believes that future regulations may explicitly forbid AI data scraping. "They can train models on data that's not universally available to customers, and tell them it's licensed and compliant."

Persons: Eva Toorenent, who's, that's, Simon Menashy, Menashy, Ekaterina Almasque, OpenOcean Almasque, Getty, Sunny Dhillon, Harvey, Horowitz, Andre Retterath, GDPR, CCPA, Taylor, Swift Organizations: Universal Music Group, Getty, Harvard Business, MMC Ventures, Kyber Knight Capital, Nvidia, Earlybird Venture Locations: what's, Europe

☆ 12 of the highest-paying jobs in finance
▼ + stars: | 2023-06-29 | by ( ) www.businessinsider.com time to read: +13 min

Getty Images/Peter DazeleyThe finance industry has many high-paying jobs such as chief financial officer, and investment banker. The finance industry is brimming with high-paying, excellent jobs, whether you want to become an accountant, financial analyst or something else entirely. Financial risk managerFinancial risk managers have very important jobs: they help companies and investors understand different levels of financial risk. As high-earning financial professionals, their financial modeling and financial reports are invaluable to the finance sector at large. Most finance professionals in this position have years of experience.

Persons: Peter Dazeley, CPAs Organizations: Getty, Morning, U.S . Bureau of Labor Statistics . Investment, Investment, Financial

☆ Silicon Valley Bank's meltdown shows that tech's elites need the government after all
▼ + stars: | 2023-03-13 | by ( Emilia David | ) www.businessinsider.com time to read: +4 min

The Silicon Valley Bank meltdown is teaching the tech industry that regulators are sometimes needed. Tech's relationship with regulation has long been contentiousGovernment regulations, some of tech's most vocal figures contend, can stifle innovation and creativity. "I would suspect that this failure will result in some significant changes to banking regulation," Griffin said. "My logic for that is it isn't sustainable to have a run on a bank triggered mainly on Twitter." Very few in the VC world believe that the move to protect depositors will be bad for the industry's overall health.

☆ Meta's cold war with Apple over privacy is coming to a critical moment
▼ + stars: | 2023-02-16 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +6 min

Meta's ads unit will only recover if it continues to innovate so it doesn't need to track user data to sell ads. In 2021, Apple changed its iOS operating system to limit the abilities of apps to track user behavior. Apple CEO Tim Cook, for his part, has criticized Facebook's business model several times over the years, with Apple going so far as to declare privacy a "human right." It's clear from Meta's most recent earnings report, and its drive for efficiency and cost-cutting, that this cold war with Apple is taking its toll on the bottom line. "It's forced Meta to move so quickly to building the workarounds, not just to accommodate Apple's changes, but really where it sees the state of digital advertising data use going," Shmulik said.

☆ Data privacy rules are sweeping across the globe, and getting stricter
▼ + stars: | 2022-12-22 | by ( Bob Violino | ) www.cnbc.com time to read: +5 min

Businesses, especially those in highly regulated sectors such as financial services, health care and government — and those that operate in multiple countries — are faced with a growing number of data privacy regulations. "Our research counts about 100 countries around the world that have some form of data privacy or security rules in place," Iannopollo said. The most prominent regulation now, the American Data Privacy and Protection Act, has the attention of most of the privacy world but is looking less likely to pass Congress, O'Leary said. "Organizations must identify the data that falls within the scope of the rules," Iannopollo said. Along with the focus on data minimization, organizations should enhance their abilities in data discovery and mapping, O'Leary said.

More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. Some companies that have received letters have complied or begun working toward compliance, while others remain under investigation, the spokesperson said. Many companies delayed compliance because they disagree with that definition and don’t want to tell consumers that they sell data, he said. The state’s determination that Sephora didn’t process global opt-out requests played a key role in the attorney general’s decision to take action. “People see a headline about Sephora and everyone thinks they sold data,” she said.

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